On the west coast of Sweden, the Stockholm archipelago and the unspoilt Bohuslan coast near Gothenburg, you’ll find uninhabited islands, tiny fishing villages and deserted sandy beaches. Take a bike or explore on foot.
Off the beaten track
With such a vast unpopulated expanse of wilderness, the chances to go off grid are thrilling and varied.
The capital
Stockholm must be one of the world’s most photogenic cities. Built over 14 islands, with a stunning mix of gothic, neoclassical and modern architecture, it is packed with outstanding galleries, cool shops and first-class restaurants.
Culture
Indigenous culture – Sweden is home to one of Europe’s few remaining native people. The Sámi, in Swedish Lapland and the north of the country, have their own lifestyle and culture and traditions.
Midnight sun
Head for the far north for 24 hours of daylight. In Jokkmokk, in Swedish Lapland, just north of the Arctic Circle, you can see it for 32 days in a row – radiating a soft glow you’ll never forget.
Design
The Swedes have exceptional style and taste, believing in form and function. This is abundantly evident in their architecture and interior design, from shops and cafés, to galleries and state of the art retreats.
[
{
"parent": "Guest",
"value": "Stayed in an F&P chalet"
},
{
"parent": "Guest",
"value": "Stayed in a F&P Ski hotel"
},
{
"parent": "Guest",
"value": "Stayed in F&P Sun property"
},
{
"parent": "Guest",
"value": "In resort marketing"
},
{
"parent": "Word of Mouth",
"value": "Friend"
},
{
"parent": "Word of Mouth",
"value": "Family"
},
{
"parent": "Word of Mouth",
"value": "A previous guest"
},
{
"parent": "Word of Mouth",
"value": "Staff in resort"
},
{
"parent": "Word of Mouth",
"value": "Partner",
"placeholder": "Please let us know the name of your partner",
"textarea": true
},
{
"parent": "Word of Mouth",
"value": "Other",
"textarea": true,
"placeholder": "Please give more information on who you heard about us from"
},
{
"parent": "Referral",
"value": "Friend"
},
{
"parent": "Referral",
"value": "Family"
},
{
"parent": "Referral",
"value": "A previous guest"
},
{
"parent": "Referral",
"value": "Staff"
},
{
"parent": "Referral",
"value": "Partner",
"textarea": true,
"placeholder": "Please let us know the name of your partner"
},
{
"parent": "Referral",
"value": "Agent"
},
{
"parent": "Referral",
"value": "Other",
"textarea": true,
"placeholder": "Please give more information on who you heard about us from"
},
{
"parent": "Mailing List",
"value": "Newsletter"
},
{
"parent": "Mailing List",
"value": "Previous Enquiry"
},
{
"parent": "Internet Search",
"value": "Paid Google"
},
{
"parent": "Internet Search",
"value": "Organic Google"
},
{
"parent": "Internet Search",
"value": "Online blog or article"
},
{
"parent": "Internet Search",
"value": "Other",
"textarea": true,
"placeholder": "Which search engine did you use and what did you search for?"
},
{
"parent": "Social Media",
"value": "Facebook page"
},
{
"parent": "Social Media",
"value": "Facebook advertising"
},
{
"parent": "Social Media",
"value": "Instagram page"
},
{
"parent": "Social Media",
"value": "Instagram advertising"
},
{
"parent": "Social Media",
"value": "Twitter"
},
{
"parent": "Social Media",
"value": "Influencer",
"textarea": true,
"placeholder": "Which influencer did you hear about us from?"
},
{
"parent": "Social Media",
"value": "Other",
"textarea": true,
"placeholder": "Please give more information on who you heard about us from"
},
{
"parent": "Press",
"value": "Online blog or article"
},
{
"parent": "Press",
"value": "Printed blog or article"
},
{
"parent": "Press",
"value": "Other",
"textarea": true,
"placeholder": "Please give more information on who you heard about us from"
},
{
"parent": "Agent",
"textarea": true,
"placeholder": "Please provide the name of the agent that you heard about us from"
},
{
"parent": "Advert",
"textarea": true,
"placeholder": "Please provide more information on the advert that you saw"
},
{
"parent": "Other",
"textarea": true,
"placeholder": "Please provide further information on where you heard about us from."
}
]