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Why Visit Japan?

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Culture

Steeped in traditions that date thousands of years, yet constantly evolving, Japan’s culture is fascinating and complex. From the rituals of a tea ceremony to the beguiling world of the Geisha, the intriguing mix of religions, and the embracing of technology and new art forms, it is truly unique. Japan is also a land where social conventions are still important – bowing and taking off shoes before entering a home are traditional marks of respect.

Food

This is a country where rice was once traded as a currency and food is seen as an art form. The Japanese enthusiasm for food knows no bounds, and you’ll find each town and region has its own speciality. Fish is an integral part of the diet here, whilst menus change according to the seasons. And chefs dedicate their lives to perfecting their craft.

 

 

 

 

 

 

Nature

The Japanese have an extraordinary relationship with nature, from the serenity and symbolism of their gardens, to their reverence of the cherry blossom (sakura) each spring and their belief that the mountains, rivers and forests are living entities. The country has 31 national parks, with forests full of bears, deer and a myriad of birdlife, and a coastline off which you can whale watch.

 

 

 

 

 

Landscape

The country’s landscape from top to toe is as varied as it is spectacular. Mount Fuji is of course, instantly recognisable, but the vast caldera of Mount Aso is also impressive. The coastline – one of the world’s longest – features jagged cliffs and stunning beaches, lined with hiking trails and viewing points. Deep gorges, wetlands full of cranes, waterfalls, bamboo forests, dunes and natural phenomena, make up this beautiful nation.

 

 

 

 

 

City Living

Tokyo is the world’s largest city and has to be seen to be believed – it’s an incredible juxtaposition of historic and ancient buildings and neon-lit skyscrapers. Visit the National Museum for the world’s most extensive collection of Japanese art, and the labyrinthine Golden Gai, with its tiny bars, some no bigger than a cupboard, and experience the world’s busiest street crossing in Shibuya.


In Kyoto, be dazzled by the 3000 Buddhist temples and Shinto shrines – 16 of which are UNESCO World Cultural Heritage Sites.

 

 

 

 

 

 

 

 

 

 

 

Festivals

The Japanese calendar is crammed with festivals (matsuri) celebrating everything from nature to art, historic events to the changing of the seasons. Many will involve processions, dancing, music, elaborate floats, and since there are estimated to be up to 300,000 each year, you’re likely to see at least one.